Fail Better: The Art of Imperfect Progress with Laura Fama & Alejandra Cadario

Women Who Get It invites you to Fail Better: The Art of Imperfect Progress in Madrid, an empowering evening with Laura Fama and Alejandra Cadario, where like-minded women come together to embrace failure, celebrate growth, and connect in a supportive space.

  • Event Name: Fail Better: The Art of Imperfect Progress
  • Book of Discussion: “Failing Forward” by John Maxwell
  • Date: 19th of March, 2025
  • Time: 19:30 – 21:30
  • Location: Eito Calle de Gonzalo de Córdoba, 17, Chamberí, 28010 Madrid
  • You don’t need to have read Failing Forward, just come ready to engage, reflect, and connect.
  • Event will be held in English.

Please note that early-bird pricing of 27.95 eur runs until 19th of March or until supply lasts. All sales are final and you will receive a confirmation of your purchase via email! 

 

About the event

Fear of failure keeps so many of us stuck, hesitating, overthinking, waiting for the “right” time. But what if failure wasn’t something to avoid, but a necessary step toward success?

Inspired by the principles of Failing Forward by John C. Maxwell this event is about shifting how we see setbacks, perfectionism, and progress. Through a mix of storytelling, interactive exercises, and small group discussions, you’ll learn to fail better, not less.

Join Laura Fama, founder of Dimepiece LA and HER WHY, and Alejandra Cadario, leader, storyteller, and community builder. for an evening of real talk, mindset work, and connection with like-minded women. Whether you’re navigating career decisions, creative risks, or personal growth, this is your space to gain clarity and move forward.

PS: You don’t need to have read Failing Forward—just come ready to engage, reflect, and connect.

What to Expect:

  • A candid talk on career-defining decisions, resilience, and self-awareness by Laura Fama.
  • Breakout discussions on fear of failure, perfectionism, and taking action by Alejandra Cadario.
  • Networking & Drinks  with ambitious women who get it while sipping on Bodegas Peñascal wine.
  • Giveaway*: All attendees who sign up will win a free day pass to Eito coworking space!

*To be eligible for the free day pass, you will be added to Eito’s and Women Who Get It’s emailing list after purchasing the ticket. Conditions for the day pass applied by Eito.

Event schedule

The evening is designed to inspire, spark meaningful conversations, and connect you with like-minded women. Here’s what to expect:

WELCOME
19:30 - 19:45

Settle in, grab a drink, and meet fellow attendees in an inspiring space.

Key Note & Group Discussions

19:45 - 20:45

Laura shares her journey of failing forward, followed by guided small-group discussions by Alejandra.

networking

20:45 - 21:30

Meet like-minded women and build meaningful connections.

meet the speakers

Laura Fama

Entrepreneur, mentor

Laura Fama, 37, is an American fashion pioneer of Filipino descent, known for founding the groundbreaking streetwear brand Dimepiece LA at just 23. With a B.A. in Product Development from FIDM, her designs have been worn by celebrities like Nicki Minaj, Rihanna, Kylie Jenner, and Hailey Baldwin.

Over a decade, Dimepiece LA grew into a seven-figure brand sold online and in over 500 stores worldwide, making a lasting global impact. Featured in Vogue Business, Laura has collaborated with Adidas, Beats by Dre, and Nike, cementing her status in fashion.

Beyond fashion, she empowers founders of color through HER WHY, offering mentorship, sales strategy, and global brand expansion. She also hosts The Conscious Kitchen podcast, blending business, creativity, and mindfulness.

Now based in Madrid, Spain, Laura is committed to fostering creativity, sharing knowledge, and helping founders grow.

meet the speakers

Alejandra Cadario

Leader, author, community builder

Alejandra is a dynamic leader, storyteller, and community builder with 15+ years of experience in communication, leadership, and business development. Originally from Bolivia, she has lived and worked across multiple countries, gaining deep expertise in multicultural environments.

She is the founder of Coomadres, a thriving community that empowers women through events, workshops, and networking. Passionate about personal growth, she is also the author of ‘Lejos de casa, cerca de mí’ a book on resilience, migration, and reinvention.

Beyond Coomadres, Alejandra is a business development expert at Globant, driving market expansion in the Middle East, Africa, and Asia, with a focus on AI and digital transformation. As a sought-after speaker and coach, she is dedicated to helping individuals embrace change, overcome challenges, and build meaningful connections.

About Eito

Eito is more than just a coworking space, it’s a creative hub for entrepreneurs, freelancers, and professionals who want to work, connect, and grow in a dynamic environment. Located in Chamberi, Eito offers a thoughtfully designed space that fosters collaboration, inspiration, and meaningful conversations. This event is the perfect chance to experience it firsthand!

Our Official Wine Sponsor

Peñascal is known for its vibrant and refreshing rosé wines, crafted with passion and innovation. Their to-go formats make it easy to enjoy a quality glass of wine anywhere, whether you're networking, unwinding, or celebrating a milestone. From their classic rosé to their low-alcohol and alcohol-free options, Peñascal offers something for every woman who wants to savor the moment, without compromise.

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